ZoomInfo: The #1 GTM Platform - Sales AI for Lead Generation

Enrich. Segment. Activate.

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Trusted by 35,000+ fast-growing companies worldwide

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Case study

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The AI platform for go‑to‑market teams

Built on the world's best B2B data, so every signal becomes pipeline.

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Solutions for every go-to-market team

Sales Development Sales Development

Account Executive Account Executive

Account Management Account Management

RevOps RevOps

Demand Generation Demand Generation

Cut through the noise. Focus on what converts.

AI prioritizes your highest-potential accounts and surfaces verified contact data, so you spend less time researching and more time closing

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54%

Increase in customer engagement

“Seismic’s sales team boosted productivity by 54%, saved 11.5 hours per week, and attributed 39% of pipeline to ZoomInfo signals.״

Toby Carrington

Chief Business Officer

Show up to every deal fully prepared

ZoomInfo's AI delivers complete buyer context instantly - org charts, decision-maker intel, engagement history, and next-best actions - so every conversation moves the deal forward.

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43

Hours saved

“Opportunities at higher-scoring accounts were 43% more likely to turn into qualified pipeline, and on average moved 58% faster through qualification.״

Ben Perceval

RevOps Manager at Spekit

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Know what's changing before your customers tell you

ZoomInfo's AI surfaces the signals that matter - hiring surges, tech changes, budget shifts, and intent spikes - so you can reach out with value before the competition even knows something's happening.

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10%

Increase in lead qualifications

“With Copilot’s ability to target good-fit prospects and call out high-value deal signals, McGriff has seen an immediate 10% jump in response rates to his cold outreach.”

Derion McGriff

Business Development Manager

Unite your systems around a single source of truth

Dirty data and disconnected tools kill execution. ZoomInfo's AI unifies your systems, enriches records in real time, and triggers intelligent workflows - giving your team one source of truth that drives action.

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50%

Faster prospecting

"ZoomInfo has enabled me to reach more prospects 50% faster, transforming how I approach GTM strategies with actionable intelligence and efficiency."

Enterprise Sales Leader

Launch campaigns that hit pipeline goals, not just metrics

AI-powered segmentation and intent data help you target in-market buyers with precision. Build high-performing campaigns faster, prove ROI sooner, and stop wasting budget on cold accounts.

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40%

Increase in closed won deals

“With ZoomInfo, our team increased closed-won deals by 40% and achieved 115% average quota attainment each month - helping every SE hit their targets.”

Sales Leader

GTM starts with the best B2B data

Power every stage of your GTM motion with clean, accurate, compliant, and actionable B2B data. Expand your total addressable market (TAM), prioritize high-fit accounts, and connect with decision-makers faster.

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Identify growth segments

Find your next best customers faster. Use firmographic, technographic, and intent data to uncover high-potential segments and prioritize outreach based on buying signals and revenue potential.

Engage key accounts

Connect with the people who matter most. Access decision-makers, org charts, and real-time intent insights to personalize your outreach, boost response rates, and move deals forward, faster.

Streamline lead flow

Keep your funnel moving. Automatically route leads to the right reps based on account fit, territory, and buying stage. Sync enriched data to your CRM and trigger real-time follow-up workflows.

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